Anyone that knows me will have heard me over the years say numerous times “let them go and let them have the competition running round like headless chickens, while you go and find five new clients that want to work with you”.
However, sometimes in business, you’ll happily take on any and every client who comes your way as you get lost in chasing numbers and figures.
So is it time to realise that not every client is a good one or a healthy one? Sometimes the mental drain caused by a bad client relationship can keep you from enjoying those clients that want to work with you as oppose to against you. Sometimes it’s best to let go of the negative clients and actively pass them on to your competitors. This way, whilst you May have temporarily lost out on revenue you have the satisfaction of knowing that they are running your competition ragged.
The signs of these types of clients are when they have unreasonable demands that are unachievable or do not fit with your original brief or agreement. Now obviously things change and you need to change with them, but if a client doesn’t understand that you are running a business the same as they are then it’s time to say goodbye.
The same goes if their expectations are such that they want everything for nothing (see above).
If there is a definite lack of respect shown towards you and the client isn’t listening to you and thriving on your experience, knowledge and expertise then again it’s time to part ways.
This might sound harsh and possibly negative, however it’s totally the opposite and sacking a client can be one of the most rewarding things you can do for yourself and for your business.
Give yourself the time and put in the time to those clients that want to work with you because of how good you are at what you do and spend time with those that want to work together as a team.
Stop focusing on the figures and instead focus on the simple task of looking after your staff and your clients. If you do this and do what you do well by doing the basics then everything else will follow including the figures.
Meanwhile put the kettle on, sit back and relax in the knowledge that those clients that you have let go are making new friends with another company, while you now have the time to gain all the new clients that want to work with you and that you want to work with.