Online advertising or PPC is broken down into four key areas
- Social Media: Even the smallest budget is able to reach the right target market through social media online advertising (PPC) as most platforms such as Facebook, Twitter, LinkedIn and Instagram know a lot about their audience and all of them have a way of using PPC advertising.
- Display Ads: Predominantly used through the Google display network, which has thousands of 3rd party websites on board. Display adverts can be image or video based and are normally banner adverts that you see across other sites or YouTube adverts through Google.
- Search Ads: These are the text adverts that you see when you do a specific search for a product or service on the web. These are effective, however you need to be savvy with your keywords and ensure that you don’t get into a bidding war with your competitors.
- Remarketing: Everyone has that moment when you have just visited a website and then almost immediately you start seeing adverts for that same company. They are remarketing adverts that target you directly after the website has tagged you as a visitor.
Get qualified traffic to your website quickly and see results
In essence every business needs some form of PPC and right now more than ever as the digital world keeps expanding and online advertising out performs other traditional media. As a business owner trying to manage your advertising campaigns across multiple platforms that keep developing and changing can be difficult. That’s where Live Wire Media come in.
We’ll set up campaigns on the platforms that are relevant to your target market and we’ll ensure that they are performing.
We’ll set up cost effective PPC campaigns that will work for the budget that you have set. We will also create the adverts and optimise them so that you can focus on running your business and handling the leads that flow in.
