2021 could be the year you get your e-commerce business off the ground. If you want to start your own business, and work for yourself, the first thing you need is a great idea. Everything else comes second to the idea. So here’s a round-up of the most lucrative online business ideas for 2021. 

Male Beauty Products

Men’s grooming products are a fast-growing section of the beauty industry. It’s been steadily growing for over five years. Products like beard oils, beard wax, shaving kits, lip balm, and moisturizers are all big sellers in this niche market. If this is an area that you want to get into, always remember that men need different grooming products than women do. 

Exercise Equipment For The Home

Exercise equipment has always performed well as an online business, but in recent years it has gained in popularity. 2020 was the year we all stayed home, and 2021 will be the year we don’t go too far from our homes. However, people still need to exercise, and now they’re just going to do it at home. 

It may be wise to leave the heavier equipment, and instead focus on smaller, more easily shipped items. Resistance bands, pairs of dumbbells and kettlebells are all good e-commerce offerings. 

Disinfecting Products

Disinfecting products were a huge seller last year, and while there has been a slight decrease in sales, it’s still a very lucrative niche market. Items like hand sanitisers, disinfectant sprays, and wipes will be in high demand. If you can make a more natural product while still maintaining effective disinfecting levels, then you’ll be onto a winner. 

Natural Pet Care

Pet parents love to shop for their pets. However, as they tend to be more educated as to what their pets need, natural pet care is a massive market. Organic pet food, healthy pet treats, handmade treats, and low chemical grooming products. These trends in pet care are likely to last for years to come. 

Natural Feminine Care

It isn’t just pet owners that want more natural products, natural feminine care products are also a lucrative niche. Natural and eco-friendly products have been best sellers in 2020. Other products like natural washes, cleanses, wipes and other menstrual products are also performing extremely well. This is a trend that will continue for many years as women now want more natural and eco-friendly menstrual products. They’re better for the environment, and they’re usually kinder on skin as well. 


Books are always popular. Physical copies, and e-books are almost equally popular. Books can be broken down into niches, such as fiction and non-fiction. However, you can focus on a micro-niche such as political books, biographies, current commentary, or cookbooks on a specific cuisine. If you decide to start your e-commerce business in a specific micro-niche in books, you should make sure that it’s a niche that you’re interested in personally. You need to be able to answer any questions your potential customers may have. 

Home Décor

Home décor has always been a popular e-commerce niche, and like books, it can be broken down into micro-niches. Candles are an evergreen niche, but right now boutique rugs are really on trend. Both rugs and candles are easy to store, very profitable, and easily shipped.

Home Organization

Home organization became very popular last year, and shows no sign of slowing down. Products like shelving, chalkboards, wall organizers, and storage units are best-selling products. Items like jewelry storage, shoe racks, and wardrobe organizers are also performing very well. Another option is that instead of providing a product for organization, you could provide your organizational skills as a service. 

Eco Products

Environmentally friendly products have been steading growing over the last few years. As people are becoming more aware of their impact on the environment, many are looking to replace their usual products with more eco-friendly versions. Reusable products like cloth diapers, metal straws, and non-plastic water bottles are fantastic. Other products like bamboo toothbrushes, bamboo pillows, and bamboo socks are also quickly gaining popularity, as bamboo grows quickly, it’s a great renewable material.

Need advice on where to start with your next great idea or help with getting your e-commerce website up and running? Then get in touch with the team today.


Author Stuart

Media & Marketing specialist, Photographer,Partner,Father,Beer lover & in my own world an ex Rock God

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