So you’re thinking of getting a new website? You want to keep costs down, so you’re thinking of asking for an ‘online brochure’ instead of a fully interactive site?
I was told a story once, about a large company and a small company, both of whom were competing for a large contract to spearhead a rollout for a Google service in Canada. The small company went for the contract, because even though they knew they didn’t have the grand presence and impressive clout of the big boys, they knew they had something special: they had the ability to change direction quickly, to alter course at the drop of a hat, and therefore, to stay at the forefront of the industry. Their superpower was adaptability: and in the end, it’s what won them the contract.
When it comes to having an online presence, not having the money to pay for a large, impressive site is beside the point – what you need to have is a reactive, modern, interactive site that shows how your company is adapting to the market. A static site just won’t cut the mustard: remember, it doesn’t need to be the biggest, most impressive website to catch your target market’s attention, it just needs to offer an easy, intuitive and dynamic experience.
Static websites lose traffic. It’s a fact.
If your intention is to convert online visitors into offline sales, then you need to have a website that meets the needs of your online customers. What does that translate to? A constructive, fulfilling, and instantly gratifying online experience is what your website visitors are looking for – and a static, brochure-style site is not going to provide that experience for them.
Instant gratification is all about making the most of your market’s ‘micro-moments’, this is the ultimate selling window, and can happen at any time of the day or night. The trick to converting a visit into a sale, is to offer the right thing at the right time in the right way, just when it’s needed or wanted the most. How is this possible? Through having a website that makes your sales funnel as frictionless as possible, and through having a website that is dynamic and perfectly optimised. Honestly, it’s not as hard as it sounds!
Creating a dynamic website to capture more online traffic: top tips
So if you were looking at creating a truly dynamic website, where would you start? With an attractive design, an easy-to-navigate menu, clear, concise text, and frictionless sales/contact process, to begin with, followed by fresh, regular SEO content. Having these basics in place will guarantee you more traffic and a lower bounce rate:
Activate your contact phone number for mobile responsiveness
Keep your content clear and SEO friendly: say clearly what it’s about, with plenty of supporting terms
Make your products easy to find with an intuitive menu structure
Keep your design fresh and uncluttered
Choose a website platform that allows you to make your own changes/additions
Blog regularly! We recommend once every 2 weeks for maximum SEO results
Keeping these tips in mind when looking at a new website, or a website refresh, will make a big difference to your online impact. Remember: static sites will quickly lose traction, as Google will stop visiting and indexing your website if no fresh content is added… Don’t waste your money and time on a website that simply won’t get you the results you need.